How wechange the Game
We bring sport, brands and people together to create extraordinary experiences. Our departments cover all areas of sport marketing, from strategic consulting and event management to digital and creative solutions. Together, we develop concepts that don't just convince but inspire, and deliver them with precision and passion.
Experiental Solutions
We develop creative concepts and implement them. Our team of event, entertainment, infrastructure and branding experts create unique experiences for customers, guests and fans.
Infrastructure
Concept development, visualization, and budgeting for buildings and structural improvements. Delivery of technical drawings and structural engineering analyses. Logistical planning, permit acquisition, production supervision, and construction management. Scouting and management of infrastructure suppliers.
Branding
Branding development, brand presence creation, and branding consultancy. Production of branded materials as well as innovative branding concepts and technologies. Scouting and management of branding suppliers.
Entertainment
Development and implementation of staging concepts for galas, sporting events, roadshows and summits. Stage design & technology, star act scouting & booking and handling. Scouting and management of entertainment suppliers.
Event
Event conceptualization including set design/spatial planning, interior styling and decoration. Guest experience design and guest management. Development of F&B concepts. Event operations. Location scouting.
Hospitality & Hospitality Platform
Development of innovative hospitality concepts for our business units. Hospitality implementation in client projects covering guest treatment, invitations, ticketing, transportation, and accommodations. Creation, planning and operations of hospitality platforms. Identification and management of hospitality platform suppliers.
Creative Solutions
Strategic conception meets visual design: we create emotional communication with a strong impact. The Creative Solutions team combines creative conception and visual composition - from the initial idea to the final production. We combine sporting know-how with creative expertise.
Conceptualization
Development of creative marketing solutions from campaigns and brand activations to events.
Creative Marketing Solutions
Development of brand and communication strategies, as well as holistic brand appearances from positioning to corporate design.
Design
Creative implementation of communication activities.
Project Management
Efficient processes and maximum precision: Project management in Client Service ensures that demanding projects are implemented smoothly. With a clear focus on quality and deadline adherence, we manage projects from the initial briefing to final implementation.
Strategic Project Planning
Creation of customized roadmaps that define and perfectly align requirements, resources and milestones.
Budget and Resource Management
Efficient management of budgets and capacities to ensure cost-efficient project realisation.
Communication Management
Coordination of all internal and external stakeholders to ensure smooth processes and transparency.
Risk Management
Identification and management of potential risks through foresighted planning and targeted countermeasures.
Quality Management
Ensuring all project objectives are met to the highest standard - on time and with a clear focus on client success.
Management of Sponsorship Rights
In the management of sponsorship rights, partnerships emerge that strengthen both brands and rights holders equally. Through comprehensive analyses, creative approaches, and clear market orientation, we create sustainable added value for all parties involved.
Strategic Development of Sponsorship Concepts
Design of customized sponsorships that optimally leverage market potential and are tailored to the specific objectives of brands and rights holders.
Evaluation and optimisation of sponsorship rights
Analysis of existing rights portfolios and identification and development of new growth areas.
Market and target group analyses
In-depth insights into brand strategies, sectors and target groups as a basis for targeted sponsorship decisions.
Negotiation and Contract Management
Assistance in drafting and negotiating contracts to establish successful long-term partnerships.
Performance Analysis
Continuous evaluation and optimisation of sponsorships using data-based KPIs and innovative monitoring tools.
Content & Production
Strategic support meets creative execution: The Content Team is the sparring partner for all video and photo projects and brings visual and narrative concepts to life in diverse formats. With innovative passion, the Content Team ensures that every campaign and all content communication is implemented on time and at the highest level.
Concept Development
Development and realisation of creative ideas in close coordination with the Creative Solutions Team as well as verification of feasibility and adherence to timelines.
Pre-Production
Planning all production components such as budget, schedule, resources and casting to ensure a smooth production.
Production
Supervision and coordination of the shoot to meet the creative and technical requirements.
Post-Production
Expert post-production coordination - from editing and colour grading to finalisation for various formats.
Our approach
Innovate and adapt to new trends to continuously develop fresh content strategies and expand creative storytelling techniques.
Ticketing & Digital Processes
Efficient processes meet digital innovation: we design and optimise ticketing solutions and digital experiences for fans and partners. Our focus lies on seamless integration of innovative tools and systems that make businesses more agile and future-proof. At the same time, we combine in-depth ticketing expertise with cutting-edge technologies to offer flawless, future-orientated solutions.
Digital Solutions for Ticketing Processes
Implementation and optimisation of digital platforms that simplify and accelerate ticket purchases and distribution.
Strategic development of ticketing and distribution concepts
Analysis of target groups and market potential to develop pricing and efficient distribution strategies across multiple channels.
Optimisation of the User Journey in Ticketing
Development of intuitive and user-friendly interfaces to enhance the entire fan/customer journey – from search to purchase.
Analysis and Reporting of Ticketing Data
Analysis of sales metrics and user data to facilitate continuous refinement of operational processes establishing a foundation for data-driven decisions to comprehensively optimise the ticketing strategy.
Development of bespoke digital platforms and tools
Design and implementation of tailor-made digital applications to meet the specific needs of the sport industry.
Commercial Service
From strategy development and brand, competitor, and rights-holder analysis to interpreting KPIs: WWP provides comprehensive guidance in selecting and executing sponsorships. Additionally, WWP markets sport platforms with high growth potential.
Rights holders
Marketing of sport rights with a focus on winter and motorsport.
Sponsorship strategies
Development of sponsorship strategies and KPIs guided by market research and media data.
Performance evaluation
Evaluation of the potential and performance of existing or future sponsorships.
Market analysis
Analyses of brands, competitors, industries and sport rights holders.
Gamechanger
Providing advice on negotiations and contract design with sport rights holders and brands."
Athlete Management
Founded by professional athletes, athlete management is at the core of our company DNA. We have been supporting athletes in professional sports for over three decades. Our focus lies on creating the ideal environment in sports to promote their commercial goals, media presence and build their personal brand.
Marketing
WWP identifies and arranges strategic partnerships to secure long-term and international cooperation for athletes.
Targeted Activations & PR Incentives
We develop customized activation strategies and PR incentives that strengthen the connection between athletes and their partners. Through these partnerships, we sustainably enhance the joint impact and positioning of both the athlete and brands within the emotional context of sport.
Brand Development and Positioning
WWP supports the development of a strong personal brand by providing strategic consultation and support.
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