"Our approach includes creating tailored partnership packages, developing creative activation concepts, and negotiating rights, all aimed at strengthening both partners and the NFL in a lasting way."
Examples of successful collaborations include securing the first Presenting Partner in Germany (DKB), the first pan-European partner (Strauss), and marketing sports betting partnerships such as bwin.
In addition, we fully support the NFL International Game Series: from overseeing the games in Munich (2022, 2024) and Frankfurt (twice in 2023) to organising industry events around the matches. Our relationship management with existing partners ensures sustainable, strategically driven partnerships that continue to advance the NFL’s international success.
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