Since the start of ABB's title partnership with Formula E, we have been a strategic partner, creating bespoke concepts for brand activation, trackside hospitality, and cross-business events. By bringing these concepts to life, ABB has been firmly positioned as an innovation leader in motorsport.
Our on-site activations around the globe create emotional connections with both fans and business partners. By integrating social media, we extend the reach of brand messages and ensure a dynamic presence for ABB both on and off the track.
The enduring partnership is a testament to the trust in our expertise in positioning ABB as a leading technology brand within international motorsport.
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