With the Cupola, our team created an immersive 360-degree experience that draws visitors into the captivating world of snow sports.
The Cupola presents an impressive range of interactive experiences: from virtual downhill rides and panoramic views of snow-covered mountains to a close-up experience of speed and technology. Multisensory effects, such as synchronised visuals, sound elements, and vibrations, draw visitors into a world that mirrors the thrill of real skiing, offering an unforgettable winter adventure.
The Sunrise Cupola made its debut at two prestigious events - the Ski World Cup in Adelboden and Big Air Chur. It drew in large numbers of winter sports fans and established an emotional bond between visitors and the Sunrise brand. As a standout feature of both events, the Cupola introduced a new way to experience winter sports while positioning Sunrise in an emotional, winter-themed environment.
Building on the impressions created on site, the campaign was amplified through a targeted social media extension to boost reach and firmly anchor the brand in the minds of a sports-affine audience. In doing so, Sunrise successfully combined winter sports with modern technology and emotional engagement, creating a platform that leaves a lasting impression.
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