The WWP Group supports waterdrop in developing and implementing a holistic sports sponsorship strategy with a focus on international tennis.


In close collaboration, the sports sponsorship strategy was developed from the ground up and is continuously being expanded. At its core is the partnership with the ATP - driven by the vision of establishing sustainable hydration in elite sport.
As part of its global partnership with the ATP, the WWP Group developed strategic concepts and activations, including the introduction of the official ATP Players’ Bottle and the content format “Drop by Drop”, which raises awareness of sustainable hydration.


At numerous tournaments, including the BOSS Open, the Mallorca Championships, and the Hamburg Open, our team supports the organisation and on-site implementation.

Highlights include the “Player Hydration Bench” for player support and Hydration Stations for fans, all aimed at avoiding single-use plastic - as demonstrated at the ATP tournament in Stuttgart 2024, which was free of plastic bottles.
At the same time, a pool of waterdrop ambassadors was established, featuring tennis stars such as Andrey Rublev, Taylor Fritz, and Jan-Lennard Struff. Through meet & greets, training sessions, and content shoots, waterdrop combines elite sport with innovative product marketing.

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