In 2024 and 2025, we managed ticketing for UEFA Licensing Partner Topps at the finals of the UEFA Champions League, UEFA Europa League, UEFA Conference League and UEFA Women’s Champions League 24/25. In addition, we designed, planned, implemented and thoroughly evaluated on-site brand activations.
Fans at the stadiums experienced an immersive and educational brand journey that invited them to explore the world of Topps through interactive elements. Key highlights included the creation of personalized Topps Chrome cards, prize giveaways at the Topps wheel of fortune and football challenges sponsored by Match Attax.
The activations achieved strong engagement across all four target markets and significantly increased brand visibility for Topps. Attendance and interaction rates exceeded the defined KPIs, and visitor feedback was consistently positive. In addition, influencer-driven social media sharing boosted reach and awareness.
Change Makers by WWP
As a complementary highlight, we also partnered with Topps to organize an exclusive networking brunch on the morning of the UEFA Champions League Final. Around 100 selected guests from the sports industry gathered at the contemporary Wirtshaus Herrschafts’zeiten in the heart of Munich – a vibrant setting for fresh ideas, valuable connections and inspiring conversations, all united by a shared passion for sport.
©Photos: Topps
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