Porsche Motorsport

12 Years of Success and Passion

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Services

Commercial ServiceClient Service

422 M

ABB FIA Formula E World Championship fans worldwide

33 M

Average TV viewers per race weekend

1.5M+

Races across four continents

THE OPPORTUNITY

SETTING NEW STANDARDS
FOR PARTNERSHIPS

The ABB FIA Formula E World Championship has evolved from an emerging racing series into one of the most relevant platforms in international motorsport. Its unique combination of all-electric technology, urban race formats and a strong global presence in key markets sets it apart.

Races are intentionally held in major metropolitan cities, creating direct connections with target audiences, decision-makers and consumers alike. At the same time, the ABB FIA Formula E World Championship positions itself at the intersection of sustainability and future technologies - backed by strong media reach and a rapidly growing global audience.

Porsche Formula E Fahrer Pascal Wehrlein wird nach einem Rennen auf den Schultern des Teams gefeiert, im Hintergrund Eventbeleuchtung und „Jeddah E-Prix“ Branding.

Porsche Motorsport has steadily strengthened its commitment to the ABB FIA Formula E World Championship, making the series a key platform within its global motorsport strategy. The expanded involvement underlines the growing importance of electrification for the brand.

At the same time, Porsche Motorsport continues to serve as a platform for innovation and technological progress. Porsche’s commitment is built for the long term — with the clear ambition to bring its successful motorsport legacy into the electric era and shape the next chapter of racing.

The new Gen4 car from Porsche Motorsport for the ABB FIA Formula E World Championship drives through a corner on a racetrack. The all-electric race car features a silver and black design with purple accents.

Our role is to clearly define and bring the growing value of the platform to life. We aim to create partnerships that go beyond visibility alone and deliver real strategic impact.

At the same time, we continue to strengthen the positioning of the Porsche Formula E Team within the market, translating its increasing value into forward-looking partnership models.

Cheering Porsche fans and motorsport enthusiasts celebrate at a Formula E race while waving Porsche flags. Excitement and team spirit define a sunny race day.

For more than a decade, WWP and Porsche Motorsport have built a close and trusted partnership that continues to evolve. As part of the Business Relations Team, we oversee the global commercialization of Porsche Motorsport works programs.

Together, we strategically grow partnerships, unlock new opportunities and help shape the future of international motorsport. Existing sponsorships are managed holistically and brought to life through tailored activations.

OUR APPROACH

FROM CONCEPT
TO EXECUTION

Strategy & Partner Identification

We identify and approach potential partners through a data-driven process, with a strong focus on the strategic fit between the brand and Porsche Motorsport - globally connected, innovation-led and future-oriented.

Tailored Consulting

Our goal is to create customized partnership concepts built around Porsche Motorsport’s international racing activities. The focus lies on strategic planning, global alignment and emotionally engaging activations designed to increase reach and brand awareness.

Negotiation & Partnership Closing

We manage the entire negotiation process and guide partnerships through to a successful closing, building the foundation for long-term strategic collaboration.

Partnership Activation & Execution

Our support continues well beyond the signing stage. Through exclusive guest experiences, tailored activations and curated moments at race weekends around the world, we bring partnerships to life in an authentic and memorable way.

OUR EXPERTISE

WWP IMPACT

Discover our services!

WWP Heritage: Motorsport DNA

Our roots are deeply embedded in motorsport and winter sports. Bringing both worlds together early on allowed us to build strong expertise in cross-sport sponsorships and establish a broad international network within the motorsport industry.

Exclusive Access to Porsche Motorsport

We oversee the commercialization of the entire Porsche Motorsport portfolio - from the Formula E Team and Porsche Penske Motorsport to the Porsche Coanda Esports Team. This gives partners a central point of access across all platforms and allows us to connect them with the partnership that delivers the greatest impact.

End-to-End Partnership Management

Our support goes far beyond closing deals. We develop partnerships with a long-term perspective - from strategic concept development and commercialization to activation and execution, with Commercial and Client Service working seamlessly together throughout the process.

Several Porsche prototype race cars at high speed on the Daytona International Speedway, with the track’s iconic banking visible in the background.

PORSCHE MOTORSPORT PLATFORMS

International Platforms for Strong Partnerships

Motorsport is deeply rooted in Porsche’s DNA and continues to push the boundaries of performance and technology. Its different racing platforms create an environment where innovation thrives and brands can position themselves in the context of progress, precision and high performance.

A Porsche Formula E race car drives on track during a race in front of packed grandstands.

The ABB FIA Formula E World Championship represents innovation and the future of motorsport. Led by Formula E World Champion Pascal Wehrlein and Nico Müller, the Porsche Formula E Team is among the leading works teams in the series. From 2026/27 onwards, Porsche will take the next major step in electric performance with the new Gen4 car.

Porsche IMSA prototype race car driving through a corner in a front-facing view, featuring its distinctive design and visible Penske branding.

Porsche Penske Motorsport represents the successful partnership between Porsche and Team Penske and has established itself as a major force in US endurance racing. With the Porsche 963 and recent championship success, the team ranks among the leading contenders in the IMSA series.

A person sits in a professional racing simulator with steering wheel, pedals and monitor, wearing headphones and gloves. In the background, a red studio setup with lighting installations and Porsche partner branding is visible.

The Porsche Coanda Esports Racing Team brings Porsche’s long-standing motorsport heritage into virtual racing, carrying its legacy of success into the digital world. Competing in the Porsche Esports Supercup and the R1 series, the team combines precision and competitive excellence at the highest level of sim racing.

MILESTONES

ROAD TO ELECTRIC RACING

2026 – Focus on the Electric Future

Porsche Motorsport reinforces its ambitions in all-electric motorsport.

Contact

Let's talk about
bold steps in sport

Director Commercial Service

Jörg Pfahl

Working closely with Porsche Motorsport, I help brands turn this platform into meaningful strategic partnerships. The focus is on creating collaborations that go beyond visibility - connecting innovation, technology and brand positioning in a credible and lasting way.