From lead generation to fan experience: For BMW M, we developed a tailor-made activation concept covering all MotoGP™ touchpoints – live, digital and media-based. Exclusive spaces in the VIP Villages and the Fan Zone, combined with seamless TV integration, measurably increased awareness and brand engagement. In close collaboration with BMW AG, BMW National Sales Company and Dorna, we created a holistic connection between brand, platform and audience.
One of the season’s highlights was the presentation of the new BMW M5 Safety Cars – emotionally staged at the House of BMW in Milan and during the global season launch in Bangkok. WWP brought both premieres to life in a brand-appropriate way, with strong media presence and perfect timing within the motorsport calendar. What began as a product reveal became a global brand experience.
The results speak for themselves: In 2024, the BMW M campaign generated 12 million impressions through its own channels – and 47 million across MotoGP™ platforms. On TV, the campaign achieved a media value of €6.4 million. Our activated presence makes the difference – driven by targeted storytelling, data-based planning and cross-channel content production.
For years, the BMW M Award has recognized the most consistent qualifier of the MotoGP™ season with an exclusive BMW M model. WWP strategically developed the activation of this driver competition, establishing it as an emotional platform for brand loyalty and fan engagement.
Trusted partnership for over 25 years: WWP has been supporting MotoGP™ for more than a quarter of a century, successfully bringing brands like BMW M, bwin and Cashback to the platform. Our motorsport network, cultural sensitivity and long-term project leadership ensure strong, equal partnerships.
©Photos: Topps
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