For bwin, we developed a 360° campaign titled “Das ist unser Spiel” (“This is our game”). The campaign spanned TV, digital out-of-home media, radio and social media – creative, consistent and cross-channel for maximum reach and lasting impact. From the initial idea to the final cut, we handled the entire production process. Concept development, shoots in Berlin and Bratislava, and post-production were all managed in-house, in collaboration with strong production partners. For content that resonates.
The campaign launched at the start of the 1st and 2nd Bundesliga seasons and the NFL pre-season – perfect timing, perfect placement, maximum exposure.
This IsOur Game
Our goal was to put the fans front and centre. That’s why we used the traditional claim “This is our game” to inspire and activate supporters – both at the stadium and at home.
"Our aim is not only to offer fans a safe environment, but to be a reliable partner – providing exciting entertainment and unforgettable sports experiences. With our new bwin campaign, we’re putting fans centre stage and celebrating their passion in all its facets. Because this is our game."
– Hajo Nisseler, Brand Director Entain DACH
©Fotos: Konrad Bauer
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