As the exclusive automotive partner of FC Bayern Munich, Audi is driven by a clear ambition: to translate its core principles – progress, performance, and passion – into powerful experiences on and off the pitch.
From 2019 to 2024, WWP Group served as Audi’s lead agency for its football sponsorship with FC Bayern. Through strategic consulting, bold creative thinking, and innovative activations, we elevated the partnership to new heights—nationally and globally. Emotionally charged brand experiences positioned Audi as a visionary in premium mobility.
Key highlights of the collaboration included custom Audi x FC Bayern vehicle designs, the Culture Drive initiative, a purpose-driven campaign in women’s football, and a wide range of activations for fans and players alike.
At the heart of the partnership: the electrification of FC Bayern. Audi’s vision for sustainable mobility was translated into compelling stories and memorable experiences—reinforcing the brand’s role as a progressive force for the future.
The result: a sponsorship that set new benchmarks, spotlighted innovation, and left a lasting impression.
©Photos and Video: Phillip Rupprecht, Lauren Leis, Christian Brecheis & Alex Schiller
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