Athletes Management

Where brands and heroes grow together.

Services

Commercial ServiceProject Management

Der Skirennfahrer Aleksander Aamodt Kilde jubelt im Ziel von Kitzbühel und hält seine Skier triumphierend über den Kopf, während Schnee fällt und das Publikum im Hintergrund applaudiert.

True partnerships are born when brands and athletes connect not only through shared goals, but through shared values, vision and passion. We open the door for brands to collaborate with exceptional talents and for athletes to find strong brand partners who truly fit. We create connections that inspire, move, and accelerate growth.

Our Philosophy

By athletes,
for athletes.

It all started with a kiss - Harti Weirather and Hanni Wenzel, both world champions and icons of winter sports, founded WWP after retiring from their active careers. Even then, they set a milestone in the sports business: against all odds, they established what is still the most impactful branding asset in winter sports today: the helmet sponsorship. For the first time, athletes were given their own stage to showcase their personal brand, marking a breakthrough that transformed the industry for good.

Die ehemaligen Skirennläufer Hanni Weirather-Wenzel und Harti Weirather, Gründer der WWP Group, stehen im Schnee, während Hanni Harti einen Kuss auf die Wange gibt.

Athlete management has been part of our DNA ever since. Today, we guide athletes in unlocking their full potential. Not only in their sporting careers, but as personalities with their own stories, values, and ambitions. We help them shape distinctive brand identities and connect them with companies that genuinely align with who they are.

Skirennfahrer Lucas Pinheiro Braathen jubelt im Schnee nach seinem Sieg beim Slalom in Levi und feiert damit den ersten brasilianischen Weltcupsieg im alpinen Skisport. Der brasilianisch-norwegische Athlet trägt seinen Rennanzug mit Startnummer 4, Skibrille und Helm, während seine Skier neben ihm im Schnee liegen.

This is how partnerships emerge that go far beyond traditional sponsorships. Relationships that feel authentic. Stories that inspire. Experiences that move people. To us, athletes aren’t just ambassadors, they are role models who captivate audiences and give brands a distinctive, powerful voice.

ATHLETE IMPACT

Get to know us!

EMOTIONAL RESONANCE

Through their achievements and their role-model status, athletes evoke emotions that reach far beyond sport. This unique presence makes them an ideal platform for communicating brand messages in a credible and compelling way.

LOYAL COMMUNITIES

Fan communities that grow over many years develop a deep emotional bond with “their” athletes. This gives brands direct access to highly relevant and new target groups that strongly identify with their sporting idols.

REACH & CREDIBILITY

Whether on social media, in traditional media, or at live events - athletes’ channels offer extraordinary reach and exceptional engagement. Unlike many influencers, they enjoy genuine trust, from which brands benefit immediately.

Strahlender Aleksander Aamodt Kilde hält stolz eine goldene Trophäe. Der Athlet trägt einen eleganten schwarzen Anzug und posiert vor einer Sponsorenwand mit Logos von Audi, BOSS, Waterdrop und weiteren Partnern. Emotionale Siegesmomentaufnahme bei einem Sportpreis.

FOR ATHLETES & BRANDS.

Aksel Lund Svindal steht in roter Skijacke vor einer verschneiten Bergkulisse. Er lächelt in die Kamera und hält ein Paar Skier mit 'Porsche'-Branding. Im Hintergrund erstreckt sich eine winterliche Berglandschaft mit vereinzelten Skifahrern.

PROFESSIONALLY MANAGED ATHLETES

We support athletes holistically, help them develop into strong, authentic brands, and connect them with companies they can truly represent. This creates lasting impact and shared success.

Quality & Exclusivity

We work with a carefully selected group of athletes and ensure the highest standards.

Marketing & Network

With creative ideas and WWP’s expertise, we connect athletes with the ideal brand partners.

Contract Management

From negotiations to signing, we enable partnerships that deliver long-term value for both sides.

Tennisprofi Taylor Fritz hält eine waterdrop-Trinkflasche in die Kamera und steht auf einem Tennisplatz im urbanen Umfeld. Der US-amerikanische Athlet trägt ein weißes Sportshirt und lächelt in die Kamera, während im Hintergrund Werbeflächen und Gebäudefassaden zu sehen sind.

THE PERFECT AMBASSADOR FOR YOUR BRAND

Success starts with the right match. We combine data-driven analysis with decades of experience to identify personalities who represent brands authentically and help achieve their goals.

Strategic consulting & tailored portfolios

We offer individual guidance and develop ambassador portfolios that fit perfectly.

Personal connections & reach

With decades of experience in sports, our close relationships open doors to athletes and legends around the world.

Data & expertise

By combining solid market research with over 40 years of athlete management, we create partnerships built to last.

Die ehemalige Skirennläuferin Tina Weirather lächelt in die Kamera und steht im Schnee. Sie trägt eine rote Strickmütze sowie eine dunkle Winterjacke, der Hintergrund zeigt eine winterliche Landschaft.

FROM MATCHMAKING TO GLOBAL IMPACT

We turn partnerships into meaningful experiences that resonate.

Ambassador strategies

We integrate athletes credibly and sustainably into brand communications, fostering genuine identification.

Creative campaign ideas

We create activations that spark emotion, drive reach, and bring brand messages to life.

Partnerships with Athletes

With a clear vision and creative activation, we build authentic partnerships that truly resonate. We connect international athletes with leading brands to convey brand messages emotionally and create lasting value for both sides.

Eine große BOSS-Werbetafel mit Aleksander Aamodt Kilde ist iin Kitzbühel zu sehen. Zahlreiche Zuschauer bewegen sich im verschneiten Areal, im Hintergrund steigen Heißluftballons über der winterlichen Berglandschaft auf.

As a BOSS Brand Ambassador, Aleksander Aamodt Kilde brings together the presence of an international elite athlete with the global appeal of a premium fashion brand. On and off the slopes, he represents BOSS and strengthens the brand’s visibility within a dynamic sporting environment.

Der ehemalige Skirennläufer Aksel Lund Svindal springt mit Skiern über einen Porsche auf einer verschneiten Bergstraße. Das Fahrzeug steht zwischen hohen Schneewänden, im Hintergrund sind alpine Fels- und Schneelandschaften zu sehen. Das Motiv zeigt einen inszenierten Stunt im winterlichen Hochgebirge.

Aksel Lund Svindal and Porsche are united by a partnership built on shared values such as performance and precision. Highlights include the global campaigns “The Jump” and “The Perfect Line,” both of which generated significant international buzz.

Ein Tennisprofi schlägt während eines Rasenturniers den Ball auf, umgeben von einer vollen Zuschauertribüne. Die Spielfeldumrandung ist mit ‚Waterdrop‘-Branding versehen. Im Vordergrund verfolgen Tennisfans das Match, während sich im Hintergrund Zuschauer auf der Tribüne unter blauem Himmel befinden.

A partnership that combines innovation and elite sport, built on a holistic, international sponsorship strategy. With a strong ambassador portfolio featuring tennis stars such as Andrey Rublev and Taylor Fritz, waterdrop strengthens its brand presence and creates emotional connections through meet & greets, training sessions and content shoots.

As a BMW M Brand Voice, Lucas Pinheiro Braathen combines elite athletic performance with a fresh, individual aesthetic. The Norwegian-Brazilian ski star represents precision, creativity and style - qualities that align seamlessly with the high-performance DNA of BMW M.

Contact

LET'S TALK ABOUT
BOLD STEPS IN SPORT

Associate Director Commercial Service

Christopher Holzknecht

As an expert in athlete management, I connect brands with athletes who truly align in values, personality, and mindset. The result: authentic partnerships that create real impact - far beyond traditional sponsorship. Let's connect and explore how we can build the perfect match.