Full Focus on Paris 2024: „Jetzt. Für immer.“

DOSB and DBS Launch Campaign for the Olympic and Paralympic Games Featuring Top Team Germany Athletes

Ruggell, 19 April 2024 – Just one day after unveiling the official collection for the Olympic and Paralympic Games in collaboration with adidas, the German Olympic Sports Confederation (DOSB) and the German Paralympic Committee (DBS) have officially launched the communications campaign for Team Germany and Team Germany Paralympics on the road to Paris 2024, under the slogan “Jetzt. Für Immer.” (translated as “Now. For the Ages.”). At the heart of the campaign are the athletes themselves – their defining Olympic and Paralympic moments destined to last forever.

The campaign once again aims to raise awareness and generate excitement for the athletes who will represent Germany at the Games as the very best in their disciplines. The slogan “Jetzt. Für Immer.” captures two essential messages: the athletes’ unwavering focus on that one defining moment, and the belief that what they experience will stay with them for a lifetime. In doing so, they not only write their own stories, but also continue the legacy of Team Germany. The campaign also resonates with fans, who experience those moments live in the present and carry them forward as enduring memories that continue to inspire.

Team Diary: A Personal Keepsake

Working alongside Deutsche Sport Marketing (DSM) – the exclusive marketing agency of DOSB and DBS and the lead agency behind the campaign – two creative partners brought the concept to life. brinkertlück, the Hamburg-based creative agency, played a key role in shaping the campaign’s theme and key visuals for out-of-home media, while also supporting media activities during the Games.

WWP-Group contributed activation ideas for partner formats and introduced the “Team Diary” – a custom-designed journal in Team D branding. The diary will be presented to all Olympic and Paralympic athletes during the official outfitting in Düsseldorf, giving them a unique way to record their most personal and memorable experiences.

Claudia Wagner, Managing Director DSM:

“With this campaign, we’re once again taking the opportunity to showcase the incredible diversity of Team Germany and highlight moments that transcend generations. Together with a strong network of partners, we aim to spark a wave of enthusiasm for the Olympic and Paralympic movement, celebrate sport at our extraordinary German House alongside other nations, and surpass the reach we achieved in Tokyo through powerful activations.”

Philipp Solf, Managing Director WWP Germany:

“Capturing and celebrating truly meaningful moments – that’s what excited us most about contributing to the ‘Jetzt. Für Immer.’ campaign. With formats like ‘Moments for Eternity’, where Team D athletes can relive their greatest Olympic highlights, and the specially designed Team Diaries, every Team D and Team D Paralympics athlete receives a personal journal to capture their most unique memories and encounters in Paris.”