Biathlon meets beats – global stars at the Loop One Festival in Munich

On 18th and 19th October, Munich's Olympic Park will become the venue for a very special sporting event: the first Loop One Festival will combine top-class international sport with an urban festival atmosphere. 

Biathlon stars such as Franziska Preuß, Lou Jeanmonnot, Sturla Holm Lægreid, Quentin Fillon Maillet and many other nations will be competing at the official start of the IBU's season – a real highlight at the beginning of the Olympic season. The two-day festival presents biathlon in a compact, spectator-friendly format and offers an open programme for all generations – with junior and para competitions, interactive stations, street food, live music and festival vibes. Music acts such as Kamrad, Freude and Felicia Lu will be providing entertainment on stage. 

Admission to the park is free, seats in the main grandstand on Sunday are subject to a charge. Munich is looking forward to a weekend that combines sport, music and community in a new way.

WWP at the heart - with a passion for detail

As a strong partner of the IBU, WWP brings all of its sports event expertise to the Loop One Festival – from conception and branding to on-site implementation. Our team is responsible for key areas such as infrastructure, entertainment, hospitality and experience design. Together with the IBU, we are setting an example for modern, inclusive sports formats that stir emotions and actively engage people. The format is part of the IBU's Target 2030 strategy, which focuses on innovation and fan centricity – values that we at WWP share with complete conviction. For us, the Loop One Festival is a bold step in the further development of biathlon and a new platform for making sport accessible and tangible to a broader target group.